How important is digital marketing when selling or letting your home?

1st May 2019

How important is digital marketing when selling or letting your home?

Whether you’re buying, selling, letting or renting, these days the chances are your property search will start from the comfort of your home, whether that’s on your desktop, tablet or, most likely of all, on your mobile. As more and more of us rely on our phones for every aspect of our lives, from checking the weather, to booking a holiday, switching our heating on and searching for our next home, it is more important than ever for estate agents to be promoting properties across all digital platforms in order to reach the widest possible audience. 

We understand just how effective a tool digital marketing is, but how can you benefit from choosing an agent who has their fingers on the pulse of this ever-changing digital era?

A wider net

By sharing your property on social media and encouraging friends and family to do the same, your property will be seen by hundreds, if not thousands, of people. Simply find your property on the Stags website click on the social media icon of your choice to share it online. 

Photos sell 

Photo quality can be the difference between a potential buyer choosing to click on your property to find out more and them scrolling straight past and onto the next. Today, we expect to have built up a good idea of what our future home will look like in our minds before we even set through the door, so it’s important to choose an agent who will showcase your property to its full potential.


Measurable results

With the help of tools such as Google Analytics, estate agents are now able to measure the traffic to their website and discover exactly what works and what doesn’t. As a result, they can continue to improve their online service to ensure they are reaching as many people as possible and drawing them back to your property listing.

A personal touch

Digital marketing, specifically social media marketing, is a great way to interact with customers and clients. By having a presence and a voice online, estate agents are not only encouraging conversation with anyone wishing to enquire about our services or properties, but they are also showing that they are real people, dedicated to selling your property and not just listing. 

If you’re a buyer or renter going on viewings:

You can still go and view properties that you’ve had your eye on, but you must follow our simple guidance to ensure your viewing goes as smoothly and as safely as possible:

Protecting yourself and those in the property you’re viewing

Whether it’s on your way to a viewing, or once you get there, remember these three key pieces of advice from the government:

• Maintain a 2m distance from anyone you aren’t living with – we know this can be tough at times, but it’s possible. If you ever forget what 2m looks like, imagine taking two long strides, or visualising the height of your front door!

• Wash your hands regularly (and thoroughly) and avoid touching your face – we’ve all got the dry hands to prove it, but this remains one of the most important pieces of guidance right now to help prevent the spread of coronavirus.

• Minimise contact with surfaces outside of your home – this can be hard as we touch so many things throughout the day, often without thinking about it. Common things include door handles, lift buttons and ‘stop’ buttons on the bus.

Why not start with an online viewing, if available?

You’ll still need to view the property in person, before being able to proceed with an offer, but it’s a great place to start. Particularly helpful if you’re not entirely sure whether it’s suitable for you, it’s also one less journey you’ll need to make. If you’d still like the view the property, the agent will be pleased to know you’re serious.

Before the viewing

In line with government guidance, anyone experiencing coronavirus symptoms should be staying at home, to help prevent further spread of the disease.

To give confidence to all parties present at the viewing that this guidance is being followed, and to help the agent manage the viewing in the most efficient way possible, you should be asked to complete a handful of questions before your viewing such as:

• Has anyone in your household had COVID-19?

• Has anyone in your household displayed COVID-19 symptoms or not yet completed a required period of household self-isolation?

• Are you in the high-risk category?

The current owner, or tenants, of the property you’re going to view will have also completed these questions, as will the agent if they’ll be present on the viewing, so don’t be afraid to check with the agent on this if it’s a concern.

We would also recommend asking the agent as many questions as possible before the viewing, to help save time on the viewing itself.


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