How important is digital marketing when selling or letting your home?

1st May 2019

Whether you’re buying, selling, letting or renting, these days the chances are your property search will start from the comfort of your home, whether that’s on your desktop, tablet or, most likely of all, on your mobile. As more and more of us rely on our phones for every aspect of our lives, from checking the weather, to booking a holiday, switching our heating on and searching for our next home, it is more important than ever for estate agents to be promoting properties across all digital platforms in order to reach the widest possible audience. 

We understand just how effective a tool digital marketing is, but how can you benefit from choosing an agent who has their fingers on the pulse of this ever-changing digital era?

A wider net

By sharing your property on social media and encouraging friends and family to do the same, your property will be seen by hundreds, if not thousands, of people. Simply find your property on the Stags website click on the social media icon of your choice to share it online. 

Photos sell 

Photo quality can be the difference between a potential buyer choosing to click on your property to find out more and them scrolling straight past and onto the next. Today, we expect to have built up a good idea of what our future home will look like in our minds before we even set through the door, so it’s important to choose an agent who will showcase your property to its full potential.

Measurable results

With the help of tools such as Google Analytics, estate agents are now able to measure the traffic to their website and discover exactly what works and what doesn’t. As a result, they can continue to improve their online service to ensure they are reaching as many people as possible and drawing them back to your property listing.

A personal touch

Digital marketing, specifically social media marketing, is a great way to interact with customers and clients. By having a presence and a voice online, estate agents are not only encouraging conversation with anyone wishing to enquire about our services or properties, but they are also showing that they are real people, dedicated to selling your property and not just listing.